As I Am Curling Jelly


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As I Am

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Curl Definer.

Shiny Frizz Free Curls.

Enhanced Stretch.

Reduced Shrinkage.

Perfect for Wash & Go Styling.

72% Curl Retention after 5 hours in High Humidity.

What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.

Contains natural ingredients your hair loves and none of the ingredients it doesn't.


  • Defines coils and curls
  • Minimizes frizz 
  • Reduces shrinkage and enhances stretch 
  • Locks in precious moisture as you harmonize your coils
  • Formulated with nature's best moisturizers and curl boosters