{"title":"Soft \u0026 Beautiful","description":"","products":[{"product_id":"just-for-me-texture-softener","title":"Just For Me Texture Softener No-Lye System","description":"\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAnti-breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSunflower oil formula\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoftens natural hair texture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePrevents damage form coming and styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLasts up to 12 weeks\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Soft \u0026 Beautiful","offers":[{"title":"Default Title","offer_id":35454133207191,"sku":"","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/products\/PhotoRoom-20220310_143654.png?v=1646944638"},{"product_id":"just-for-me-relaxer-kit","title":"Just For Me No-Lye Conditioning Creme Relaxer Kit","description":"\u003cdiv class=\"jost-regular-16-px pb-4\" readability=\"8\"\u003e\n\u003cp\u003e\u003cspan\u003eManageability made easy. Hair that's healthy looking and nourished, with silky-smooth softness. Say goodbye to tangles and tugging! Hair that's tangle-free for quick easy styling. Experience greater manageability, softness and detangling with more conditioning and moisturizing in every step. Introducing another first the new gentle sulfate-free neutralizing shampoo with color code for worry-free results first time every time. Just For Me by Soft \u0026amp; Beautiful Children's No-Lye Conditioning Creme Relaxer Kit: \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSoft and gentle for worry-free manageability.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNew \u0026amp; improved with coconut milk, shea butter, vitamin E and sunflower oil.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExperience greater manageability, softness and detangling with more conditioning and moisturizing in every step.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNew gentle sulfate-free neutralizing shampoo with color code for worry-free results, first time, every time.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair that's healthy looking and nourishes, with silky-smooth softness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair that's tangle-free for quick easy styling\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Soft \u0026 Beautiful","offers":[{"title":"Regular","offer_id":35454177214615,"sku":"","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Super","offer_id":35454177247383,"sku":"","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/files\/Photoroom-20240520-115612.png?v=1716224205"},{"product_id":"botanicals-no-lye-sensitive-scalp-relaxer","title":"Botanicals No-Lye Sensitive Scalp Relaxer","description":"\u003cp\u003e\u003cspan\u003eExperience the ultimate in Nourishing conditioning with our unique Triple Hydration Oils from Soft \u0026amp; Beautiful.Each step of our Ultimate Conditioning Relaxer System infuses a Nourishing blend of Argan, Olive, Coconut and other essential oils that deeply condition, detangle and protect relaxed hair.Discover for yourself beautiful healthy-looking hair that's full of movement, shine and amazing softness. Soft \u0026amp; Beautiful Regular NO Lye Ultimate Conditioning Relaxer System: Triple hydration oils: olive, argan and coconut Incredible straightness Stronger hair Soft and Beautiful relaxer system straightens your hair for easier styling For women of color Free of lye to be gentler on hair and skin.\u003c\/span\u003e\u003c\/p\u003e","brand":"Soft \u0026 Beautiful","offers":[{"title":"Regular","offer_id":39390576902295,"sku":"","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Coarse","offer_id":39390576935063,"sku":"","price":10.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/files\/Photoroom-20240520-114902.png?v=1716223774"},{"product_id":"just-for-me-natural-hair-milk-sulfate-free-moisturesoft™-shampoo","title":"Just For Me Natural Hair Milk Sulfate-Free Moisturesoft™ Shampoo","description":"\u003cdiv class=\"panel panel-default\"\u003e\n\u003cdiv id=\"collapse0\" class=\"panel-collapse collapse in mCustomScrollbar _mCS_1 mCS_touch_action\"\u003e\n\u003cdiv id=\"mCSB_1\" class=\"mCustomScrollBox mCS-light mCSB_vertical mCSB_inside\" tabindex=\"0\"\u003e\n\u003cdiv id=\"mCSB_1_container\" class=\"mCSB_container\" dir=\"ltr\"\u003e\n\u003cdiv class=\"panel-body\" readability=\"39.5\"\u003e\n\u003cdiv class=\"scrollConten\" readability=\"-11\"\u003e\n\u003cp\u003eJust For Me® Natural Hair Milk Moisturesoft™ Sulfate-Free Shampoo provides a gentle non-drying, sulfate-free alternative that cleans hair without compromising the creamy rich lather you love. Hair is left feeling soft, hydrated, and shiny.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Soft \u0026 Beautiful","offers":[{"title":"13.5 fl. oz. 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Hair is left feeling smooth, silky, soft and tangle free. Silkening conditioner nourishes and strengthens hair for softness and bounce so the comb slips right through.\u003c\/span\u003e\u003c\/p\u003e","brand":"Soft \u0026 Beautiful","offers":[{"title":"13.5 oz.","offer_id":39932426223767,"sku":"","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/products\/PhotoRoom-20230118_165624.png?v=1674082820"},{"product_id":"just-for-me-natural-hair-milk-oil-moisturizing-lotion-1","title":"Just For Me Natural Hair Milk Oil Moisturizing Lotion","description":"\u003cp\u003e\u003cspan\u003eAs part of the Maintain + Detangle Regimen, Just for Me Natural Hair Milk Lotion instantly softens and smooths natural hair. By sealing in nourishing, lightweight moisture, the special blend of ingredients, including coconut milk, shea butter, and sunflower oil, helps to fight frizz, flyaways, \u0026amp; humidity; keeping natural hair controlled and manageable.\u003c\/span\u003e\u003c\/p\u003e","brand":"Soft \u0026 Beautiful","offers":[{"title":"10 oz.","offer_id":39932487762071,"sku":"","price":7.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/products\/PhotoRoom-20230118_165641.png?v=1674082900"},{"product_id":"just-for-me-natural-hair-milk-leave-in-detangler","title":"Just For Me Natural Hair Milk Leave-In Detangler","description":"\u003cdiv class=\"a-cardui feature\" data-a-card-type=\"basic\" name=\"a-cardui-deck-autoname-6-card0\" data-cel-widget=\"\"\u003e\n\u003cdiv id=\"productDescription_feature_div\" data-feature-name=\"productDescription\" data-template-name=\"productDescription\" class=\"a-section a-spacing-none\"\u003e\n\u003cdiv id=\"productDescription\" class=\"a-section a-spacing-small\"\u003e\n\u003cp\u003e\u003cspan\u003eJust For Me Natural Hair Milk Leave-In Detangler untangles even the toughest tangles and knots. Helps restore moisture, flexibility, and shine, making styling fast and easy. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Soft \u0026 Beautiful","offers":[{"title":"10 fl. oz. (295 mL)","offer_id":39932549365911,"sku":"","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/products\/PhotoRoom-20230118_165721.png?v=1674082867"},{"product_id":"just-for-me-natural-hair-milk-leave-in-conditioner","title":"Just For Me Natural Hair Milk Leave-In Conditioner","description":"\u003cdiv class=\"panel-heading active \"\u003eJust For Me® Natural Hair Milk Hydrate \u0026amp; Protect Leave-In Conditioner nourishes \u0026amp; smoothes hair while providing continuous hydration. Hair is left feeling soft \u0026amp; supple. Use daily to re-hydrate hair \u0026amp; maintain moisture balance.\u003cbr\u003e\n\u003ch4 class=\"panel-title\"\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"collapse0\" class=\"panel-collapse collapse in mCustomScrollbar _mCS_1 mCS_touch_action\"\u003e\n\u003cdiv id=\"mCSB_1\" class=\"mCustomScrollBox mCS-light mCSB_vertical mCSB_inside\" tabindex=\"0\"\u003e\n\u003cdiv id=\"mCSB_1_scrollbar_vertical\" class=\"mCSB_scrollTools mCSB_1_scrollbar mCS-light mCSB_scrollTools_vertical\"\u003e\n\u003cdiv class=\"mCSB_draggerContainer\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Soft \u0026 Beautiful","offers":[{"title":"10 oz.","offer_id":39932646490263,"sku":"","price":7.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/products\/PhotoRoom-20220728_154138.png?v=1659040912"},{"product_id":"soft-beautiful-relaxer-system","title":"Soft \u0026 Beautiful No-Lye Ultimate Conditioning Relaxer System","description":"\u003cp\u003e\u003cspan\u003eUltimate protection for healthy-looking hair. 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