{"title":"As I Am","description":"","products":[{"product_id":"curl-clarity-shampoo-8-oz","title":"As I Am Curl Clarity Shampoo","description":"\u003cul\u003e\n\u003cli\u003eGently Cleanses Curly Hair\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; Cruelty Free\u003c\/li\u003e\n\u003cli\u003eSulphate Free\u003c\/li\u003e\n\u003cli\u003eParabens Free\u003c\/li\u003e\n\u003cli\u003ePhthalate Free\u003c\/li\u003e\n\u003cli\u003eEases Combing by 62%\u003c\/li\u003e\n\u003cli\u003eDetangling of Curls made easier by 78%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\" ecl=\"true\"\u003eThis curly hair shampoo gently removes sebum, dirt, build up and environmental impurities from the hair and scalp.\u003c\/p\u003e\n\u003cp class=\"p1\" ecl=\"true\"\u003e\u003cstrong ecl=\"true\"\u003eSulfate-free.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWill not strip hair or scalp of the precious natural moisture that makes it thrive.\u003c\/p\u003e\n\u003cp class=\"p1\" ecl=\"true\"\u003eLeaves behind moisture, preventing hair from becoming dried out, rough-looking and unmanageable.\u003c\/p\u003e\n\u003cp class=\"p1\" ecl=\"true\"\u003eSafe for color-treated hair.\u003c\/p\u003e\n\u003cp class=\"p1\" ecl=\"true\"\u003eEases Combing and Detangling significantly, making it the best shampoo for curly hair.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"8 oz.","offer_id":38476213551255,"sku":"","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/products\/PhotoRoom-20220704_230550.png?v=1656994097"},{"product_id":"detangling-conditioner-8-oz","title":"As I Am Detangling Conditioner","description":"\u003cp id=\"n70\" class=\"edit\" ecl=\"true\"\u003eAs much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (particularly for those with longer, thicker hair), can result in breakage, fiber weakening and even excess shedding.\u003c\/p\u003e\n\u003cp ecl=\"true\"\u003eNow, As I Am offers real “help” in the time of need. You can approach the necessary step of detangling with greater ease. And besides easier wet combing, you’ll notice enhanced softness and a wonderful shine. Your hair will be easy to comb, healthier and happier.\u003c\/p\u003e\n\u003ch3 ecl=\"true\"\u003eBenefits\u003c\/h3\u003e\n\u003cul ecl=\"true\"\u003e\n\u003cli ecl=\"true\"\u003eProvides for easier release of tangles after cleansing\u003c\/li\u003e\n\u003cli ecl=\"true\"\u003eThe leave in formula remains on to prepare your hair for application of styling products\u003c\/li\u003e\n\u003cli ecl=\"true\"\u003eRich consistency. Economical to use. A small amount does the job.\u003c\/li\u003e\n\u003cli ecl=\"true\"\u003eMoisturizes and promotes shine\u003c\/li\u003e\n\u003cli ecl=\"true\"\u003eHelps strengthen hair and repair damaged areas\u003c\/li\u003e\n\u003cli ecl=\"true\"\u003eContains an wide array of natural ingredients known for hydrating and nourishing hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"8 oz. \/ 237 mL","offer_id":38476230590615,"sku":"","price":10.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/products\/PhotoRoom-20220704_230357.png?v=1656993868"},{"product_id":"moisture-milk-8-oz","title":"As I Am Moisture Milk","description":"\u003cp class=\"edit\" id=\"n2\" ecl=\"true\"\u003eAh, Moisture! Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk. It's loaded with some of nature's best emollients to make your hair smile.\u003c\/p\u003e\n\u003cp class=\"edit\" id=\"n3\" ecl=\"true\"\u003eAll ingredients have been carefully selected to promote both the inner and outer beauty of your hair.\u003c\/p\u003e\n\u003cp ecl=\"true\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul ecl=\"true\"\u003e\n\u003cli ecl=\"true\"\u003eShines\u003c\/li\u003e\n\u003cli ecl=\"true\"\u003eSoftens\u003c\/li\u003e\n\u003cli ecl=\"true\"\u003eHydrates\u003c\/li\u003e\n\u003cli ecl=\"true\"\u003eMakes hair more pliable for enhanced manageability\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"8 oz.","offer_id":38476246810775,"sku":"","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/products\/PhotoRoom-20220704_225234.png?v=1656993174"},{"product_id":"cleansing-pudding-8-oz","title":"As I Am Cleansing Pudding","description":"\u003cdiv class=\"a-cardui feature\" data-a-card-type=\"basic\" name=\"a-cardui-deck-autoname-6-card0\" data-cel-widget=\"\"\u003e\n\u003cdiv id=\"productDescription_feature_div\" data-feature-name=\"productDescription\" data-template-name=\"productDescription\" class=\"a-section a-spacing-none\"\u003e\n\u003cdiv id=\"productDescription_fullView\" readability=\"-16\"\u003e\n\u003cdiv class=\"a-section text-direction-override\" dir=\"auto\" readability=\"43\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAs I Am Cleansing Pudding Sulfate-Free Moisturizing Cleanser-\u003c\/strong\u003eFor Healthy Hair Growth Cleanses hair of residue and product build-up, Moisturizes as cleanses Rids scalp of excess sebum, environmental impurities and shedding scalp debris, Helps promote a healthy environment for hair growth. A rich sulfate free creamy moisturizing beauty bath for hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-cardui feature\" data-a-card-type=\"basic\" name=\"a-cardui-deck-autoname-6-card1\" data-cel-widget=\"\"\u003e\n\u003cdiv id=\"featureBulletsAndDetailBullets_feature_div\" data-feature-name=\"featureBulletsAndDetailBullets\" data-template-name=\"featureBulletsAndDetailBullets\" class=\"a-section a-spacing-none\" readability=\"6\"\u003e\n\u003cdiv id=\"featurebullets_secondary_view_div\" class=\"a-section\"\u003e\n\u003cdiv id=\"feature-bullets\" class=\"a-section a-spacing-small\"\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-none\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eCleanses hair of residue and product build-up\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eMoisturizes as cleanses\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003ehealthy environment for hair growth.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"8 oz.","offer_id":38476205621399,"sku":"","price":11.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/products\/PhotoRoom-20220704_231529.png?v=1656994544"},{"product_id":"curling-jelly-8-oz","title":"As I Am Curling Jelly","description":"\u003cp\u003eCurl Definer.\u003c\/p\u003e\n\u003cp\u003eShiny Frizz Free Curls.\u003c\/p\u003e\n\u003cp ecl=\"true\"\u003eEnhanced Stretch.\u003c\/p\u003e\n\u003cp ecl=\"true\"\u003eReduced Shrinkage.\u003c\/p\u003e\n\u003cp ecl=\"true\"\u003ePerfect for Wash \u0026amp; Go Styling.\u003c\/p\u003e\n\u003ch3 class=\"edit\" ecl=\"true\"\u003e\u003cspan ecl=\"true\"\u003e72% Curl Retention after 5 hours in High Humidity.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"edit\" ecl=\"true\"\u003eWhat a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.\u003c\/p\u003e\n\u003cp id=\"n2\" class=\"edit\" ecl=\"true\"\u003e\u003cstrong ecl=\"true\"\u003eContains natural ingredients your hair loves and none of the ingredients it doesn't.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 ecl=\"true\"\u003eBenefits\u003c\/h3\u003e\n\u003cul ecl=\"true\"\u003e\n\u003cli ecl=\"true\"\u003eDefines coils and curls\u003c\/li\u003e\n\u003cli ecl=\"true\"\u003eMinimizes frizz\u003cspan ecl=\"true\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli ecl=\"true\"\u003eReduces shrinkage and enhances stretch\u003cspan ecl=\"true\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli ecl=\"true\"\u003eLocks in precious moisture as you harmonize your coils\u003c\/li\u003e\n\u003cli ecl=\"true\"\u003eFormulated with nature's best moisturizers and curl boosters  \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"8 oz.","offer_id":38476221808791,"sku":"","price":13.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/products\/PhotoRoom-20220704_230640.png?v=1656994073"},{"product_id":"double-butter-cream-8-oz","title":"As I Am Doublebutter Cream","description":"\u003cp id=\"n1\" class=\"edit\" ecl=\"true\"\u003e\u003cspan ecl=\"true\"\u003eMoisture is essential for great natural coils and curls.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"edit\" ecl=\"true\"\u003e\u003cspan ecl=\"true\"\u003eWhen your hair feels a bit \u003c\/span\u003e\u003cspan ecl=\"true\"\u003erough and dry, and looks that way too, this is the jar to reach for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"edit\" ecl=\"true\"\u003e\u003cspan ecl=\"true\"\u003eThe power-packed \u003c\/span\u003e\u003cspan ecl=\"true\"\u003eAs I Am\u003c\/span\u003e\u003cspan ecl=\"true\"\u003e DoubleButter\u003c\/span\u003e\u003cspan ecl=\"true\"\u003e Cream is a rich emollient blend, graced with the \u003c\/span\u003e\u003cspan ecl=\"true\"\u003efinest array of natural butters and organic oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"edit\" ecl=\"true\"\u003e\u003cspan ecl=\"true\"\u003eIt gets the job done.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"edit\" ecl=\"true\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul ecl=\"true\"\u003e\n\u003cli id=\"n89\" ecl=\"true\"\u003eLocks in moisture\u003c\/li\u003e\n\u003cli id=\"n90\" ecl=\"true\"\u003eGives dull dry hair softness, shine and manageability\u003cspan ecl=\"true\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli id=\"n91\" ecl=\"true\"\u003eContains Pro-vitamin B5, (known as Panthenol), to help repair split ends and strengthen hair\u003c\/li\u003e\n\u003cli id=\"n92\" ecl=\"true\"\u003eProvides dehydrated hair with what it needs to look and behave its very best\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"8 oz.","offer_id":38476338200727,"sku":"","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/products\/PhotoRoom-20220704_225539.png?v=1656993395"},{"product_id":"smoothing-gel-8-oz","title":"As I Am Smoothing Gel","description":"\u003cp class=\"edit\" id=\"n1\" ecl=\"true\"\u003e\u003cspan ecl=\"true\"\u003eWherever and whenever you want your hair to \"lay down and stay awhile\", reach for this superb smoother. Unlike the average gel, it doesn't contain harsh ingredients... Instead, it's made with organics which do the job, but in a gentle, healthy way. Great for smoothing the hairline or other areas of your \"do\" where you desire sleekness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp ecl=\"true\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul ecl=\"true\"\u003e\n\u003cli id=\"n86\" ecl=\"true\"\u003eProvides a secure hold\u003c\/li\u003e\n\u003cli id=\"n87\" ecl=\"true\"\u003eMoisturizes\u003c\/li\u003e\n\u003cli id=\"n88\" ecl=\"true\"\u003eAdds shine\u003c\/li\u003e\n\u003cli id=\"n89\" ecl=\"true\"\u003eRinses easily from the hair when it's time to cleanse\u003c\/li\u003e\n\u003cli id=\"n90\" ecl=\"true\"\u003eWon't dry out, harden or roughen hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"8 oz.","offer_id":38476263260311,"sku":"","price":8.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/products\/PhotoRoom-20220704_225851.png?v=1656993567"},{"product_id":"hydration-elation-8-oz","title":"As I Am Hydration Elation Intensive Conditioner","description":"\u003cul\u003e\n\u003cli\u003eEase of Combing Increased by 60%\u003c\/li\u003e\n\u003cli\u003eDetangling made easier by 75%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp ecl=\"true\"\u003eScheduled maintenance with this deep-down hydrating and fortifying conditioning treatment is a must for strong, shiny, soft, springy curls.\u003c\/p\u003e\n\u003cp ecl=\"true\"\u003eThis rich penetrating conditioner is an exceptional composition of extracts of Coconut, Sugar Cane, Green Tea, Apple, Lemon, Shea Butter, Vitamin E and proven hair fortifiers.\u003c\/p\u003e\n\u003cp ecl=\"true\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul ecl=\"true\"\u003e\n\u003cli ecl=\"true\"\u003eMoisturizes deep within the hair shaft \u003c\/li\u003e\n\u003cli ecl=\"true\"\u003eSmooths and aligns cuticle layer\u003c\/li\u003e\n\u003cli ecl=\"true\"\u003eStrengthens weak areas and repairs split ends\u003c\/li\u003e\n\u003cli ecl=\"true\"\u003ePromotes shine\u003c\/li\u003e\n\u003cli ecl=\"true\"\u003eInfused with pure herbal ingredients that stimulate the scalp and hair roots\u003c\/li\u003e\n\u003cli ecl=\"true\"\u003eHelps promote healthy hair growth from the follicular level\u003c\/li\u003e\n\u003cli ecl=\"true\"\u003eEnhances manageability and overall hair health\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"8 oz.","offer_id":38476371984535,"sku":"","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/products\/PhotoRoom-20220704_225601_366400f8-50c1-4724-bdfa-4d26b7021c38.png?v=1656993415"},{"product_id":"twist-defining-cream","title":"As I Am Twist Defining Cream","description":"\u003cp\u003eIncrease in Hair Moisture by 23%\u003c\/p\u003e\n\u003cp class=\"edit\" id=\"n1\" ecl=\"true\"\u003e\u003cspan ecl=\"true\"\u003eShiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ultimate in moisturization. There's even a wondrous organic compound blended in that works to block DHT and stimulate healthy hair growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp ecl=\"true\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul ecl=\"true\"\u003e\n\u003cli id=\"n96\" ecl=\"true\"\u003eProduces shiny, well-defined twists and twist outs\u003c\/li\u003e\n\u003cli id=\"n97\" ecl=\"true\"\u003eProduces strong, lasting definition\u003c\/li\u003e\n\u003cli id=\"n98\" ecl=\"true\"\u003eMinimizes frizz and maximizes smoothness\u003c\/li\u003e\n\u003cli id=\"n99\" ecl=\"true\"\u003eHydrates dry hair\u003c\/li\u003e\n\u003cli id=\"n100\" ecl=\"true\"\u003eHelps promote healthy hair growth from the follicular level\u003c\/li\u003e\n\u003cli id=\"n101\" ecl=\"true\"\u003eHelps prevent shedding and thinning\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"8 oz.","offer_id":39645188849815,"sku":"","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/products\/PhotoRoom-20220704_230137.png?v=1656993727"},{"product_id":"coconut-cowash","title":"As I Am Coconut CoWash","description":"\u003cp ecl=\"true\"\u003eDid you know...\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eshampoo removes precious moisture from your hair and scalp?\u003c\/li\u003e\n\u003cli\u003ethat even certain Sulfate Free Shampoos can strip your hair?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp ecl=\"true\"\u003eThe human scalp naturally secretes sebum and oil which is biologically meant to protect our hair and scalp from the elements.\u003c\/p\u003e\n\u003cp ecl=\"true\"\u003eCoWashing (Conditioner Wash) is the best way to cleanse your curly hair on a regular basis without disturbing the natural biological balance.\u003c\/p\u003e\n\u003cp ecl=\"true\"\u003eOur light no-suds conditioning cream gently removes the optimal amount of scalp sebum, residue, or product buildup leftover from styling products. \u003c\/p\u003e\n\u003cp ecl=\"true\"\u003eThe As I Am Co Wash is the perfect gentle cleanser to maintain your natural curls, coils, and waves in between wash days.\u003c\/p\u003e\n\u003cp id=\"n71\" class=\"edit\" ecl=\"true\"\u003eThis Cowash is different from any other because it contains a special blend of natural ingredients that work to promote healthy hair growth from the follicular level.\u003c\/p\u003e\n\u003cp class=\"edit\" ecl=\"true\"\u003e\u003cstrong ecl=\"true\"\u003eNo Harmful or Harsh Ingredients - No Sulfates. No Parabens. No Phthalates.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"edit\" ecl=\"true\"\u003eIt is also the perfect cleanser for anyone with a Keratin Treatment. Shampoos (even sulfate free) reduce the effectiveness Keratin Treatments by stripping your hair of crosslinks. But the Coconut CoWash will prolong the life of your expensive treatment by gently cleansing instead of stripping crosslinks, and your hair will stay soft, silky, and smooth for longer. Better than even using a Keratin Shampoo which can contain harsh surfactants.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"16 oz.","offer_id":39645196157079,"sku":"","price":9.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/products\/PhotoRoom-20220704_231335.png?v=1656994451"},{"product_id":"cocoshea-whip","title":"As I Am CocoShea Whip","description":"\u003cp id=\"n70\" class=\"edit\"\u003eA blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light consistency.\"\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFrizz-free releasing of twist, bantu-knot and braid sets\u003c\/li\u003e\n\u003cli\u003eGreat for anytime lubricity, shine and softness\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"8 oz.","offer_id":40221767794839,"sku":"","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/products\/PhotoRoom-20220704_230920.png?v=1656994187"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0319\/4542\/5033\/collections\/PicsArt-03-27-05.33.26.jpg?v=1644966167","url":"https:\/\/hansbeautysupply.com\/en-br\/collections\/as-i-am.oembed","provider":"Han's Beauty Supply","version":"1.0","type":"link"}